Hi, I'm Efe von Thenen - your guide to German e-commerce.

Hi, I'm Efe von Thenen - Entrepreneur, Strategic Advisor, Mentor, Keynote Speaker and Moderator and Founder & CEO of Besser werden

Hi, I'm Efe von Thenen - Entrepreneur, Strategic Advisor, Keynote Speaker, Moderator and Founder of Besser werden.

My mission is to bring people, ideas and technology together to drive innovation - and put companies on the road to success with strategy, data and insights.

With over 18 years of experience in e-commerce, SaaS, digital marketing and international organisations, I help brands understand, enter and win the German market for the long term.

In addition to my consulting work, I am the creative mind behind Besser werden - a platform for new leadership culture, mental strength and entrepreneurial thinking.

You can find out more about my projects, events and insights here - and if you'd like to chat, just get in touch by email or LinkedIn!

Some of my engagements

Get better with Efe von Thenen

EGN Podcast

VIP Networking Events

Mentorship

Moderation

Community Leadership

Discover my podcast interviews

Lydia Kind, VP Brand at Westwing

Dorit Posdorf, CMO at DocMorris

Friedrich Schwandt, Co-Founder of Statista and Co-Founder & Co-CEO of ECDB

Martin Bardeleben, Managing Director at Pinterest Germany

Katharina Hauke, Managing Director at Lieferando Germany and Austria

Sahra Al-Dujaili, Head of Brand Partnerships at TikTok

Stage performances

Opening Keynote of the E-Commerce Berlin EXPO 2025

Opening Keynote of the E-Commerce Berlin EXPO 2024

Panel discussion on the future of the automobile industry & marketing

The power of synergies and a large community

Exclusive Leaders network

Side events

Side events

My opening keynote at the E-Commerce Berlin EXPO 2025

Fancy working with me? Let's connect!

You can use the contact form to send me a message quickly and easily. I will get back to you as soon as possible.