Hi, I'm Efe, your guide to German e-commerce
Welcome to the pulse of German e-commerce!
I am Efe von Thenen - Chairman of the Advisory Board of the E-Commerce Berlin Expo, Strategic Advisor at the ECDB, host of the E-Commerce Germany News Podcast and speaker at leading industry events as well as mentor at 12 Lessons Academy.
My mission is to bring people, ideas and technology together to drive innovation and put companies on the road to success with strategy, data and insights. With over 17 years of experience in e-commerce, SaaS and digital marketing, I help brands understand and conquer the German market.
Find out more about my projects, events and insights here - and if you'd like to chat, just get in touch by email or LinkedIn!
My commitments
E-Commerce Berlin EXPO
EGN Podcast
VIP Networking Events
Mentor for Leadership Mindset
Panel moderation
Opening Speeches
Current podcast episodes
Lydia Kind, VP Brand at Westwing
Dorit Posdorf, CMO at DocMorris
Friedrich Schwandt, Co-Founder of Statista and Co-Founder & Co-CEO of ECDB
Martin Bardeleben, Managing Director at Pinterest Germany
Katharina Hauke, Managing Director at Lieferando Germany and Austria
Sahra Al-Dujaili, Head of Brand Partnerships at TikTok
Stage performances
Opening Keynote of the E-Commerce Berlin EXPO 2024
Panel discussion on sports merchandising & licensing
Panel discussion on the future of the automobile industry & marketing
My opening keynote at the E-Commerce Berlin EXPO 2025
Fancy working with me? Let's connect!
You can use the contact form to send me a message quickly and easily. I will get back to you as soon as possible.