Hi, I'm Efe, your guide to German e-commerce

Hi, I'm Efe von Thenen - Entrepreneur, Strategic Advisor, Mentor, Keynote Speaker and Moderator

My mission is to bring people, ideas and technology together to drive innovation and put companies on the road to success with strategy, data and insights. With over 18 years of experience in e-commerce, SaaS, digital marketing and international organisations, I help brands understand and conquer the German market.

Find out more about my projects, events and insights here - and if you'd like to chat, just get in touch by email or LinkedIn!

Some of my engagements

E-Commerce Berlin EXPO

EGN Podcast

VIP Networking Events

Mentorship

Moderation

Community Leadership

Discover my podcast interviews

Lydia Kind, VP Brand at Westwing

Dorit Posdorf, CMO at DocMorris

Friedrich Schwandt, Co-Founder of Statista and Co-Founder & Co-CEO of ECDB

Martin Bardeleben, Managing Director at Pinterest Germany

Katharina Hauke, Managing Director at Lieferando Germany and Austria

Sahra Al-Dujaili, Head of Brand Partnerships at TikTok

Stage performances

Opening Keynote of the E-Commerce Berlin EXPO 2025

Opening Keynote of the E-Commerce Berlin EXPO 2024

Panel discussion on the future of the automobile industry & marketing

The power of synergies and a large community

Exclusive Leaders network

Side events

Side events

My opening keynote at the E-Commerce Berlin EXPO 2025

Fancy working with me? Let's connect!

You can use the contact form to send me a message quickly and easily. I will get back to you as soon as possible.