
Hi, I'm Efe von Thenen - Entrepreneur, Strategic Advisor, Mentor, Keynote Speaker and Moderator and Founder & CEO of Besser werden
Hi, I'm Efe von Thenen - Entrepreneur, Strategic Advisor, Keynote Speaker, Moderator and Founder of Besser werden.
My mission is to bring people, ideas and technology together to drive innovation - and put companies on the road to success with strategy, data and insights.
With over 18 years of experience in e-commerce, SaaS, digital marketing and international organisations, I help brands understand, enter and win the German market for the long term.
In addition to my consulting work, I am the creative mind behind Besser werden - a platform for new leadership culture, mental strength and entrepreneurial thinking.
You can find out more about my projects, events and insights here - and if you'd like to chat, just get in touch by email or LinkedIn!

Mentorship

Moderation

Community Leadership
Discover my podcast interviews
Lydia Kind, VP Brand at Westwing
Dorit Posdorf, CMO at DocMorris
Friedrich Schwandt, Co-Founder of Statista and Co-Founder & Co-CEO of ECDB
Martin Bardeleben, Managing Director at Pinterest Germany
Katharina Hauke, Managing Director at Lieferando Germany and Austria
Sahra Al-Dujaili, Head of Brand Partnerships at TikTok
Stage performances
Opening Keynote of the E-Commerce Berlin EXPO 2025
Opening Keynote of the E-Commerce Berlin EXPO 2024
Panel discussion on the future of the automobile industry & marketing
My opening keynote at the E-Commerce Berlin EXPO 2025
Fancy working with me? Let's connect!
You can use the contact form to send me a message quickly and easily. I will get back to you as soon as possible.